AI-Native Startups

AI-Native Startups

AI isn’t a tool you adopt. It’s a founding team member.

3 Humans + Lane = Full Marketing Department

You’re a technical founder with a vision. Your co-founder handles product. Maybe you have an early engineer. Who handles marketing? In the old world, you’d hire a marketing person or outsource to an agency. In the AI-native world, Lane joins your founding team as your AI CMO—giving you a full marketing department from day one.

Delay Your Marketing Hire Until Series A

Most startups hire a marketing lead too early (expensive, risky) or too late (growth stalls). With Lane, you get CMO-level marketing leadership at $84/month. Save that headcount budget for engineers. When you raise your Series A, you can hire a human CMO who inherits a well-established brand—built by Lane.

Stage	Traditional	AI-Native (with Lane)
Pre-seed	Founders do marketing (poorly)	Lane handles marketing
Seed	Hire junior marketer ($80K)	Lane + founders’ direction
Series A	Hire marketing lead ($150K)	Hire CMO to scale Lane’s work
Total Pre-A spend	$80K-150K	$1,000

Discover Which Channels Actually Work

Most founders default to the channels they know—LinkedIn because you’re on it, maybe Twitter because VCs are there. But there are 19 proven traction channels, and your optimal mix is probably different from what you’re doing.

Lane doesn’t just execute on channels you pick. She discovers opportunities across all 19 traction channels—from content marketing to speaking engagements to affiliate programs—and finds the ones that actually move the needle for your specific business.

Channel Status	Examples
Live now	LinkedIn, Email Marketing
Coming soon	Twitter/X, Instagram, TikTok, Blog/SEO
On roadmap	All 19 traction channels

Marketing That Thinks Like a Founder

Lane isn’t a content mill. She’s trained to think strategically—understanding positioning, competitive dynamics, and growth levers. She can:

• Craft your narrative: Positioning, messaging, story
• Build in public: Product updates, founder journey content
• Drive inbound: SEO, content marketing, thought leadership
• Launch features: Announcements, changelog, social buzz
• Engage community: Social responses, community nurturing

Scale Without Scaling Headcount

The magic of AI-native companies: you grow revenue without proportionally growing headcount. While competitors add marketing coordinators and content writers, you add capabilities to Lane. Your burn stays low. Your efficiency stays high.

This is what investors are looking for: capital efficiency. A team of 3 with Lane looks like a team of 6 to the market.

Born AI-Native, Not AI-Adopted

There’s a difference between companies that adopt AI tools and companies that are born AI-native. AI-native startups don’t think of Lane as a tool—she’s a team member. She’s in Slack. She’s in the weekly standup (async). She has opinions. She pushes back. She learns your voice.

This isn’t automation. This is augmentation at the founding team level.

BYOLLM: Pay for the CMO, Not the Tokens

Technical founders understand API costs. With Lane’s BYOLLM option, you bring your own LLM API key and pay just $84/month for Lane’s platform. You control your AI spend. You’re not paying markup on tokens. It’s transparent, just like your startup should be.

Launch Your AI-Native Startup Today

For founders building the next generation of companies, Lane is your first marketing hire—without the hire. Full CMO capabilities. Founder-level thinking. Startup-friendly pricing. $84/month to never worry about marketing again.

Use Cases

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