B2B and Professional Services

B2B and Professional Services

You have a business to run. Marketing shouldn’t be another full-time job.

The Owner Wearing Too Many Hats

You’re the sales team. You’re the account manager. You’re the accountant. You’re the receptionist. Somewhere in there, you’re supposed to be posting on LinkedIn, sending email newsletters, and “building your digital presence.”

But let’s be honest: when was the last time you actually did any of that consistently?

You’ve Been Burned Before

Maybe you tried an agency. They charged $3,000/month, sent you reports full of metrics you didn’t understand, and you never saw a clear line to new business. Or you hired a freelancer who disappeared. Or you tried doing it yourself and gave up after two weeks.

You don’t need another expense with unclear ROI. You need something that actually works without requiring you to become a marketing expert.

Simple Enough for Non-Marketers

Lane doesn’t expect you to understand digital marketing. You don’t need to know what “engagement rate” means or why “CTR” matters.

Here’s how it works:

1. Tell Lane about your business - who you serve, what you do, how you talk about it
2. Lane extracts your brand DNA - your voice, your expertise, your differentiators
3. Lane runs your marketing - content, scheduling, posting, all autonomous
4. You approve if you want - optional oversight, or let it run

That’s it. No dashboards to check. No content calendars to manage. No “just 30 minutes a day” that turns into two hours.

Affordable: No More Agency Roulette

Option	Monthly Cost	Your Time Required	Typical Results
Marketing agency	$2,000-5,000	Meetings, feedback, approvals	Unclear, hard to measure
Freelance help	$500-1,500	Management, direction, editing	Inconsistent quality
DIY	Free + your time	5-10 hours/week	Usually abandoned
Lane	$84	Initial setup, then hands-off	Consistent, professional

Thought Leadership That Builds Trust

In B2B, trust is everything. Your prospects need to believe you know what you’re doing before they’ll hire you. That means showing up consistently with insights, perspectives, and expertise.

Lane helps you:

• Share your expertise - without spending hours writing
• Stay top of mind - consistent presence builds familiarity
• Look professional - polished content that represents your brand
• Nurture relationships - email sequences that keep prospects warm

LinkedIn Is Your Channel (And Lane Knows It)

For B2B professional services, LinkedIn isn’t optional—it’s where your clients are. Lane is built for LinkedIn-first B2B marketing:

• Thought leadership posts that establish your expertise
• Case study highlights that show results without giving away the farm
• Engagement content that sparks conversations
• Company updates that keep your network informed

Currently live: LinkedIn content, Email campaigns Coming soon: Blog/SEO, Twitter/X, more channels On roadmap: Full 19-channel discovery

Discover What Actually Works for Your Business

Most B2B services firms use the same 2-3 channels because that’s what everyone does. But there are 19 proven traction channels—some of which might be your hidden advantage.

Lane doesn’t just execute on LinkedIn. She discovers which channels actually generate opportunities for your specific business. Maybe speaking engagements are your thing. Maybe partnerships. Maybe content marketing drives your pipeline. Lane helps you find your bullseye.

Finally: Marketing That’s Handled

You didn’t start your business to spend hours on social media. You started it to serve clients and build something. Lane lets you do that by handling the marketing work you know you should be doing but never get to.

No more guilt about the abandoned LinkedIn profile. No more promising yourself you’ll start the newsletter “next month.” No more watching competitors who somehow have time to post every day.

Just consistent, professional marketing that runs while you focus on what you do best.

Ready to Stop Wearing the Marketing Hat?

For B2B professionals who need a digital presence but don’t have time to build one, Lane is the marketing department you can actually afford.

Use Cases

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