SaaS and Tech Startups

SaaS and Tech Startups

Get more customers without spending all day on marketing.

You Know You Should Be Doing More

You’ve built something people need. Now you need people to find it. But between product development, customer support, and keeping the lights on, marketing always gets pushed to “later.” The blog hasn’t been updated in months. Your email list exists but you rarely send to it. You post on LinkedIn when you remember.

Sound familiar?

The Overwhelm Is Real

Every marketing guru tells you to be on a different channel. LinkedIn for B2B. Twitter for tech. SEO for long-term. Email for nurture. Content for thought leadership. Paid ads for quick wins.

You can’t do them all. And the ones you’re doing? They’re probably the channels you already knew, not necessarily the ones that work best for your business.

Lane solves this by discovering which of the 19 proven traction channels actually work for your SaaS—then executing autonomously so you can focus on product.

Content That Sounds Like You, Not Generic AI

You’ve tried AI writing tools. The output sounds… off. It’s technically correct but doesn’t capture your voice. You end up spending as much time editing as you would have writing.

Lane is different. She extracts your brand DNA once—your voice, your positioning, your way of explaining technical concepts—then applies it to everything. Your customers won’t know AI helped. They’ll just think you finally hired a marketing person.

A System, Not Another Tool

Most AI marketing tools are glorified text generators. You still have to:

• Decide what to write
• Edit the output
• Format it for each channel
• Schedule the posts
• Remember to check performance

That’s not saving you time. That’s adding steps.

Lane is a complete marketing system. You set direction (“focus on enterprise customers this quarter”). She handles the rest—content creation, scheduling, cross-channel coordination, even understanding when to post based on your audience.

What You Do	What Lane Does
Set goals and direction	Create content strategy
Approve (optional)	Write, schedule, publish
Review results	Optimize based on performance
Adjust strategy	Execute across channels

Find Your Hidden Channels

There are 19 proven ways to get traction. Most SaaS founders use 3-4—the obvious ones. But what if your best channel is something you’ve never tried?

Lane tests and discovers opportunities across channels you might not have considered:

• Currently live: LinkedIn thought leadership, Email campaigns and sequences
• Coming soon: Twitter/X, Blog/SEO content, Instagram, TikTok
• On roadmap: Speaking engagements, affiliate programs, community building, and more

The goal isn’t to be everywhere. It’s to find your bullseye—the 2-3 channels where effort translates directly to customers.

Built for Technical Founders

Lane speaks your language. She understands:

• Technical products - Explaining complex solutions simply
• Developer audiences - Content that respects their intelligence
• Product launches - Coordinated announcements across channels
• Build-in-public - Authentic updates that build community

Consistent Presence Without Constant Attention

The enemy of SaaS marketing isn’t lack of ideas—it’s inconsistency. Weeks of silence followed by a burst of activity followed by more silence. Your audience forgets you exist.

Lane maintains a consistent drumbeat:

• Smart scheduling based on when your audience is active
• Holiday awareness to avoid posting during sensitive periods
• Content variety so you’re not just pushing product
• 24/7 operation while you sleep, ship, and support customers

Stop Doing Marketing Poorly. Start Having It Done Well.

For SaaS founders who know marketing matters but can’t afford to spend all day on it, Lane is the difference between “I should be doing more” and “it’s handled.”

Use Cases

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