Startups and Small Businesses

Startups and Small Businesses

You know your craft. You shouldn’t need to become a marketer too.

The Digitally Invisible Business

You’ve been doing this for years. Maybe decades. Your customers love you. Word of mouth keeps the doors open. But when someone searches on Google Maps, you’re not there. When tourists ask their phone for recommendations, you don’t show up. When your loyal customers want to share you with friends, there’s no Instagram to tag, no website to link.

Your best marketing has always been your work. But in a world where discovery happens on phones, being excellent isn’t enough anymore. You need to be findable.

You’re Not a Tech Person (And That’s Fine)

You didn’t start your business because you wanted to learn Facebook ads or figure out SEO. You started it because you’re good at what you do—whether that’s making the best laksa in the hawker center, running a reliable plumbing service, or cutting hair the way you were taught.

Lane is built for people like you. No marketing jargon. No complicated dashboards. No “algorithms” to figure out.

Here’s how simple it is:

1. Tell Lane about your business - what you do, who you serve, what makes you special
2. Lane handles the rest - creating content, posting it, keeping you visible
3. Customers find you - on the platforms where they’re already looking

You Already Know These Platforms

You probably already spend time on TikTok, YouTube, or Facebook—watching videos, keeping up with family, passing time. The same platforms where you scroll are where your future customers are searching.

Lane helps you show up there—not by making you learn to create content, but by doing it for you. Same voice, same warmth, same authenticity that makes your business what it is.

Where We’re Headed

Lane is building toward complete digital presence for small businesses:

What You Need	Status
Professional online presence	Coming soon
Social media (Instagram, TikTok, Facebook)	Coming soon
Email to loyal customers	Live now
Google Business Profile	On roadmap
Local discovery and SEO	On roadmap
Simple website	On roadmap

We’re not there yet on every channel. But our mission is clear: bring the digital marketplace to businesses that have earned their reputation the old-fashioned way.

Affordable for the Businesses That Need It Most

Enterprise companies have marketing departments. Tech startups have VC funding. But the neighborhood shop, the family restaurant, the independent service provider—they’ve never had access to professional marketing.

Lane changes that. Marketing that was once only for big companies, now available to everyone.

No agency fees. No freelancer management. No marketing expertise required. Just the digital presence your business deserves.

The World Is Searching. Will They Find You?

Every day, people open their phones looking for exactly what you offer. They search “best coffee near me” or “reliable electrician” or “birthday cake delivery.” They scroll through Instagram looking for inspiration. They ask friends for recommendations—and those friends share links.

If you’re not online, you’re not in that conversation. And you’re losing customers you never knew existed to competitors who simply showed up.

For the Businesses That Built This Economy

Small businesses are the backbone of every community. The shop that’s been on the corner for 30 years. The restaurant that everyone knows by name. The tradesperson who learned from their father who learned from their grandfather.

These businesses deserve to thrive in the digital age—not get left behind by it.

Lane is building the bridge.

Ready to Be Found?

For small businesses ready to be discovered by the customers already searching for you.

Use Cases

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